Simplify Marketing
Make every marketing job easier by starting from one place...
Let's organise your sh*t!
Your business already has a huge amount of valuable knowledge. What you do, who you help, why customers choose you, what makes you different, where you operate, what customers say about you and how you want to grow.
The problem is that it is usually scattered across different place or trapped inside people's heads. When its this scattered, your messaging suffers and your marketing misses it's potential.
For consistency across all content
Every one of these places contains part of the story. Your Knowledge Base connects the dots.
Three steps. One source of truth.
GIFT
Start with the right person.
Send this link to whoever is doing the majority of the marketing in your team...this is a tool for their process.
POPULATE
Bring your knowledge together.
Upload existing information, talk it through, or add it yourself. yewww can help you populate and structure the information ready to use.
USE
Put your knowledge to work.
Use the same underlying knowledge across your business — from Google Business Profile and website content to SEO, social media, campaigns and more.
One business. One source of truth.
Add everything that matters about your business.
BUSINESS
What you do, where you operate, goals and priorities.
SERVICES
What you offer, who it is for, problems solved and outcomes.
CUSTOMERS
Who you help, what they need, what motivates them and what they care about.
BRAND
Your positioning, personality, tone, values and differentiators.
EVIDENCE
Reviews, testimonials, qualifications, results, case studies and experience.
COMPETITORS
Who customers compare you with and what makes you different.
CONTENT
Questions, topics, stories, FAQs and useful knowledge.
LOCATIONS
Where you operate and the geographic relationships that matter.
Tell your business once. Use it everywhere.
The Knowledge Base becomes the foundation for multiple areas of the business. Instead of rebuilding your understanding of the business every time you create something new, start with the same underlying knowledge.
One structured source of truth.
Stop keeping the business in your head.
As businesses grow, knowledge gets distributed between people. One person knows the history. Another knows the customers. Someone else knows the services. Your marketing lives somewhere else entirely.
The Knowledge Base gives everyone a shared place to understand the business and work from the same information.
Build the knowledge behind your business.
Create one clear, connected understanding of your business — and start putting it to work.